Convenient to cook and easy to preserve, instant noodles have become one of the few products that remained unaffected by the COVID-19 epidemic and instead saw a surge in sales. Buoyed by the resurgent demand, many companies are now increasing their investments on the products by making them more delicious, distinctive and healthy to meet the discerning tastes of consumers. 

The pandemic has brought irreversible changes to people's lifestyles. The instant noodle industry has shown its resilience in fighting the crisis, and the supply chain of the sector has been able to maintain regular operations.

Advanced automatic manufacturing equipment and logistics have helped the convenience food industry to raise its overall strength and advantages.

With longer working hours, more young customers spend less time doing housework and more time relaxing, and they prefer to buy ready-to-cook food.

The core for retailers to achieve sustainable growth is that their instant noodle products should be tasty and healthy. The products of many convenience food brands can come close to tastes found in restaurants and they have developed more varieties that can satisfy the demands of the younger generation.